You'd be forgiven for wondering just what Amazon was up to with Special Offers ads on the Kindle Fire HD: we were given the hope that we could opt out from them, only to watch that dream dashed moments later. Amazon must have been listening to frustrations over the mixed messages, as it just let Engadget and others in the media know that yes, you'll have the option to drop the ads after all. Pay $15 after picking up the new tablet and those lock screen promos will disappear forever. There's no sign that there will be a Kindle Fire shipping with ads missing from the get-go, but you know what they say about gift horses. You can find Amazon's full statement to us after the break.