It's tough to express just how much Pentax's new Q10 mirrorless looks like a toy camera until you see it in-person, so unless you're in Cologne this week, you're going to have to take our word for it. It's probably mostly its tiny size -- and the fire engine red probably doesn't help its case much in that respect, either. Still, in spite of its diminutive stature and weight, it does feel like a solid camera. All of these body image issues are thanks to its tiny 12.4 effective megapixel CMOS image sensor. Like its brethren, the Q, this interchangeable lens camera's got a retractable flash, which works whether it's extended or not.
On the front, next to the lens, you'll find a knob which lefts you dial through four different effects. The Q10 also does full HD recording, five-fps shooting and, like the K-5 II, boasts improved autofocus over its predecessor. On the back, is a surprisingly large three-inch LCD. When it launches here in Europe next month, it'll run you €499 for a single lens kit and around €300 for the body alone -- compare that to $600 for the kit here in the States.