Star Wars: The Old Republic is not a game produced by a single person. The community team behind the game has kicked off what promises to be a series of articles introducing the developers, starting with the lead Flashpoint and Operations designer Jesse Sky. Like BioWare's similar articles for other franchises, the interview is a mix of questions about Star Wars: The Old Republic and questions about who Sky is as a person.
Sky goes on record as mentioning that he sees designing Flashpoints as similar to designing an adventure for a tabletop game, with the story choices having a major impact on how the instance is paced out. There's also a science to making sure that the encounters are designed to be challenging while at the same time not insurmountable. If you'd like to know more about one of the minds behind the game's content, check out the full interview, and perhaps throw a few more questions into the official discussion thread.