Groupon is primarily known as a company that provides special deals to consumers via a free app, but they've now branched out into the restaurant point-of-sale (POS) system market with a new offering called Breadcrumb.
Breadcrumb runs only on the Apple iPad, and client establishments pay US$99 a month to run the service on one iPad or $199 a month for two iPad kiosks. Larger restaurants get a discount, with the cost for five iPads at $299 per month and up to 10 iPads at $399 per month. Clients can either buy their own iPads or purchase iPads through Groupon at cost.
Breadcrumb has been tested at about a hundred New York locations, but today the system launches across the US. Items such as cash drawers, receipt printers and the bane of chefs everywhere -- kitchen order printers -- can be added to the system easily. Unlike competing systems, there's no long-term commitment to use the system.
The system literally takes only minutes to learn, it's easy to enter menu items and prices into Breadcrumb, and the system can be used by managers to dive into sales, food cost, labor cost information or get reports via email.
With Breadcrumb, Groupon is not only going head-to-head with traditional restaurant POS providers such as OpenTable, Aloha and MICROS, but will compete with mobile payment leader Square with a much more restaurant-oriented offering.