Latest in Apple

Image credit:

Apple's Tim Cook sees Microsoft Surface as a 'fairly compromised, confusing product'

Share
Tweet
Share
Save

Sponsored Links

Anyone wondering what Apple CEO Tim Cook thinks of Microsoft's new Surface tablet didn't have to wait long to get an answer. Cook offered a fairly blunt assessment of the device on the company's quarterly earnings call today, saying that while he hasn't personally played with one, "we're reading that it's a fairly compromised, confusing product." He went on to say that "I think one of the things you do with a product is make hard trade-offs. The user experience on the iPad is absolutely incredible," adding, "I suppose you could design a car that flies and floats, but I don't think it would do all of those things very well. When people look at the iPad versus competitive offerings, I think they'll continue to want an iPad."

As for Apple's own new tablet, the iPad mini, Cook dismissed the notion that it would cannibalize other iPad sales. "The way that we look at this," Cook said, "is that we provide a fantastic iPod touch, an iPad, and an iPad mini. Customers will decide which one, two, three or four they want, and they'll buy those." He went on to add that "we've learned over the years not to worry about cannibalization of our products. The far bigger opportunity is the 80 to 90 million PCs shipped each quarter. I think a great number of those people would be better off buying an iPad, or a Mac. That's a bigger opportunity for Apple. Instead of looking at cannibalization, I see an incremental opportunity."

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

'Free Guy' trailer shows a video game NPC without chains

'Free Guy' trailer shows a video game NPC without chains

View
Porsche tests a four-motor powertrain for electric SUVs

Porsche tests a four-motor powertrain for electric SUVs

View
'The Boys' season 2 teaser hints at more blood-soaked mayhem

'The Boys' season 2 teaser hints at more blood-soaked mayhem

View
OnePlus may return to low-cost phones with the 8 Lite

OnePlus may return to low-cost phones with the 8 Lite

View
Tesla will start charging $10 per month for 'Premium' in-car data

Tesla will start charging $10 per month for 'Premium' in-car data

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr