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Zynga's holiday charity drive turns in-app purchases into Toys for Tots


Zynga's charity campaign "Oh, What Fun!" runs today through December 31, with 100 percent of select, holiday-themed in-app purchases in seven games directly benefiting Toys for Tots.

Participating games are CityVille, CastleVille, Words With Friends, Pioneer Trail, Bubble Safari, Draw Something and FarmVille, each with specific items to purchase for the charity, such as FarmVille's cheer-ewe-up horse for $1. As always, we're happy to see Zynga isn't sheepish about using puns. We're laughing so hard, there's a cramp in our calf. Sorry, we're really milking this one.

Some of the items have time limits within the charity drive, with FarmVille's ending on December 5 and Pioneer Trail's not beginning until December 17. Check out the full list of games, items and timeframes after the break.


Farmers send your neighbors some holiday cheer with the cheer-ewe-up horse ($1) and in return receive a festive holiday teddy tree to decorate your farm.
Availability: Pastures are open for grazing from November 28 to December 5, 2012.


Deck your city halls by completing toy crafting quests where you make, wrap and sell gifts to kids for the holiday, prices range from $1 to $10.
Availability: Toy shop is open from November 29 to December 31, 2012.


Bedazzle your castle and medieval landscape with three sparkling animated holiday accents: candy cane ($1), snow villa ($5) or royal tower ($15).
Availability: The fairy tale runs from November 29 to December 31, 2012.

Words With Friends

In between your triple word scores send a text message from your mobile phone to donate to Toys for Tots. Text keyword TOTS to 501501 to donate $5* or GIFTto donate $10**.
Availability: Tell all your friends to text from December 1 to December 31, 2012.

Draw Something

In between creating your masterpiece, make a donation to Toys for Tots by sending a text message! Send keyword TOYS to 501501 to donate $5* or text JOYto donate $10**.
Availability: The art show is open from December 1 to December 31, 2012.

Bubble Safari

Jingle bell, jingle bell, jingle bell Pop! Pop your way through the holidays with Bubbles the monkey by purchasing three packages of power-ups, energy, and currency, prices range from $1 to $20.
Availability: Keep the bubbles popping from December 3 to December 31, 2012.

Pioneer Trail

Discover and open a Toys for Tots mystery box for six possible critters to purchase, prices range from $4 to $5.
Availability: The trail-loop runs December 17 to December 31, 2012.

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