BioShock Infinite's reversible cover art. Studio head Ken Levine asks in a post on the Irrational site for fans to vote on one of six covers:
"But what's that you say? You want even more choice in covers? We're also going to be arranging a whole mess of MORE alternate covers which will be available to download and print yourself," Levine writes. "Of course, these are free and we'd love to hear your thoughts in the [Irrational] forums as to what you'd like to see."
The cover art PR campaign comes a week after the brotastically boring cover for the fantastical Infinite was revealed. Levine mentioned shortly after the cover art drama that the box art was made for uninformed players who don't read news on gaming sites. So, you know, if you're reading this, go vote on what you want the actual cover for BioShock Infinite to be on your shelf.