Part of the reason today's WoW is enjoyable at so many levels is because the game itself is increasingly designed to reward players no matter what their playstyle might be. Leveling up, gearing up, and downing the big bads is only one slice of WoW life in 2012. My own game goals, for example, are divided between PvE/Alliance character goals and PvP/Horde character goals, and then subdivided further between things I want to do for my own enjoyment and things I want to be sure are covered for work here at WoW Insider. My lists by far exceed my available time.
What I'm curious about today is what sets the pace for your in-game goals. Do you prefer to slave over accomplishments set by the game -- achievements, points, titles, items, or content downed -- or do you tend to follow your own muse? By the latter, I mean goals such as maxing out all the available professions among your stable of characters, leveling one character of each class or race, or building and maintaining a collection of something -- maybe even some relatively useless somethings. Are you munching along on one of WoW's many feasts of satisfying gameplay, or are you blazing your own path through Azeroth?