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Sony isn't cutting the Vita price in North America due to international exchange rates

Ben Gilbert, @RealBenGilbert
February 21, 2013
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Despite the PlayStation Vita getting a recent price cut in its home country of Japan, Sony says it isn't getting a similar price adjustment in North America. The Vita recently dropped from 30,000 yen (3G) and 25,000 yen (WiFi-only) to 19,980 yen, but Sony Worldwide Studios president Shuhei Yoshida tells Joystiq that that same price drop won't happen in the US. He cited exchange rates as the primary reason -- Japanese Yen has dropped in value to (currently) 0.93 cents to every US dollar, meaning Sony actually loses money in exchange on products sold outside of its home territory.

The Vita launched in February 2012 and has suffered from poor sales throughout the past year -- Sony's hoping to revitalize that a bit with PlayStation 4 connectivity. Via Remote Play, Sony hopes to ensure that nearly all PlayStation 4 games are streamable on Vita. Whether that'll be a feature that consumers use is another question altogether; Remote Play exists on PlayStation 3 already, and it's not what we'd call a great experience.

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