Unfinished Swan developer announces, unannounces 'Edith Finch'

Giant Sparrow, developer of the PS3's surreal first-person game The Unfinished Swan, is almost ready to reveal its next game. Originally announced under the name "Edith Finch," the developer has since rolled the announcement back to "Unfinished Giant Sparrow Project," because clearly, "Edith Finch" would have given everything about the game away.

"When you make games about evoking a sense of discovery and wonder the publicity part of it is a little tricky," the dev noted on its blog. "If we don't say anything then no one knows the game exists, but if we talk about it too much then no one is going to be surprised when they actually play it."

And so, it will begin with "broad strokes," like the above concept art.