Latest in Gaming

Image credit:

How freeloaders help free-to-play games succeed

Justin Olivetti
March 27, 2013
Share
Tweet
Share

Sponsored Links

Do those scruffy-looking nerfherder freeloaders (like many of us here at Massively) actually contribute value to an MMO? A new article at Gamasutra argues that yes, they do, and in fact are necessary to a free-to-play game's monetary success.

"If you are going straight after this demographic at the expense of a wider audience, you will struggle if you want to be a worldwide success," the introduction explains, "especially if you want to be seen as real AAA-title rather than, say, a casual game. This is due to the fundamental fact that free-to-play works best at scale."

The article lists three primary reasons why non-paying customers help a game. The first is that they bring new users via word of mouth, and a certain percentage of those new users will become paying customers. The second is that freeloaders can show appreciation in other ways, such as cross-promotion between games and generating community content. Finally, this segment of players can be the targets of advertising, which is in itself a huge revenue generator.





All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

Live PlayStation 5 photos reveal a truly giant console

Live PlayStation 5 photos reveal a truly giant console

View
Microsoft releases a final preview for Windows 10's October update

Microsoft releases a final preview for Windows 10's October update

View
Sony apologizes for botched PlayStation 5 pre-orders

Sony apologizes for botched PlayStation 5 pre-orders

View
Verizon's $30 Unlimited Plus tablet plan offers 5G access

Verizon's $30 Unlimited Plus tablet plan offers 5G access

View
Judge blocks US ban on WeChat app downloads

Judge blocks US ban on WeChat app downloads

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr