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Nokia marketing head: Customers' 'biggest complaint' is missing apps

Mat Smith, @thatmatsmith
May 14, 2013
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We managed to grab a quick chat with Nokia's Global Head of Smartphone Marketing, Vesa Jutila, following the global launch of the Lumia 925. When asked about the still-notable absence of some mainstream apps within Windows Phone 8, Jutila was surprisingly frank. With reference to the company's Lumia series, he said that "the biggest complaint is that customers are missing the apps they want."

Nokia has been on a recent charm offensive towards Instagram, not least with a mini Twitter campaign, but it announced earlier today that a new Hipstamatic Oggl app will be headed to Microsoft's mobile OS, capable of sharing through Twitter, Facebook and, yes, Instagram. However, for users coming from other platforms, they may find some first-party favorites missing -- with things like Google+ and Amazon Cloud Player being just a couple of examples. Jutila acknowledged that there were "some gaps" but said Nokia is "addressing this very strongly" with the help of Microsoft. He added:

"[Developer attention] is very much driven by the absolute volume of Windows Phones in the market. That's why we're so pleased when other manufacturers also make Windows Phones."

When asked if Nokia has a strategy for a scenario in which it becomes the only manufacturer of Windows Phones, Jutila replied "No, we don't have a strategy for that."

Sharif Sakr contributed to this report.

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