Sky site suggests TV subscription prices could increase by up to 10 percent on September 1st

If you've been pondering a Sky TV subscription, then perhaps here's something that'll get you off the fence. The company's online store has a new section saying that prices could increase "by up to 10 percent" on September 1st, which would push the cost of the basic bundle up to £23.65 ($37). The move comes a week after BT upped its line rental fee from £129 to £141 in order to cover its "free" sports bonanza. Still, compared to the £9.99 you'll pay for 24 hours of Sky Sports on Now TV, even with a possible 10 percent price increase, it's still pretty reasonable.