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Yahoo to reveal new logo next month, send off current one with daily tribute

Alexis Santos
August 7, 2013
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Since taking on Marissa Mayer as CEO last year, Yahoo's kept itself occupied with purchasing Tumblr, giving Flickr a facelift, redesigning its email service, fine-tuning its fantasy sports solution and much more. Citing a renewed sense of progress, the company's announced it's taking up a new logo that'll evolve "the essence" of the brand accordingly. While the fresh design won't be unveiled until September 5th, Yahoo will show off a unique take on its current logo -- like the one above -- for the next 30 days throughout its homepage and network of sites. Don't expect a radical departure from its roots, however. An exclamation mark, the color purple and the hallmark yodel will all be a part of the new branding.

Engadget’s parent company, Verizon, now owns Yahoo. Engadget remains editorially independent.

In this article: branding, logo, redesign, Yahoo
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