Twitter experiments with trending TV box on some users' timelines

Twitter has already signaled its love of TV by negotiating deals for branded video, but it's not satisfied yet: the company has started limited testing of a timeline box for trending TV shows. The feature provides both the details of a given show as well as a list of associated Twitter accounts. Thankfully, the box isn't a permanent fixture; while it will appear on its own, users can close and scroll past the box to return to their personal feeds. The company isn't commenting on the test or the likelihood of a wider rollout, but the popularity of Twitter as a live TV companion suggests that the trending TV box could be here to stay.