Study finds app ratings now more critical to rankings than ever before

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Mike Wehner
September 6, 2013 9:00 PM
Study finds app ratings now more critical to rankings than ever before

We knew Apple was tweaking its algorithms for ranking top apps, but a new report by app-testing firm Appurify gives us a much better idea of just how heavily weighted ratings are becoming.

The company's study examines at the ratings of the top 1,000 apps on the App Store. Perhaps not surprisingly, the results show that more than half of the top 1,000 apps have a rating of at least 4.5 out of 5 stars, with 75% scoring 4 stars or higher.

More interesting, however, is that the higher an app is placed in the charts, the more the ratings seem to matter. For example, in order to reach the top 300 of all apps in the marketplace, you're going to need hundreds of 4.5- and 5-star reviews every single day, but the criteria for landing in the top 300-600 apps is not nearly as demanding.

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Head on over to Appurify's blog to check out the full results.

[via TechCrunch]

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