The $299 Blu Life Pro is aimed at the selfie set with a 5-megapixel front cam

LIFE PRO by BLU.  (PRNewsFoto/BLU Products)

When we first spotted the decently spec'd Blu Life series, it seemed like a nice Android handset option for folks on a budget. However, the times they have a-changed, and the former KIRF company's latest device, the Blu Life Pro, is now looking decidedly less cheap. Spec-wise, it's packing a 720p screen, quad-core 1.5GHz MediaTek CPU, Android 4.2, HSPA+ 3G, 1GB RAM, 16GB of memory, 12-megapixel BSI camera with 1080p video and a standout 6.9 mm profile. At $299, it'll have to go up against plenty of similarly-priced and technologically superior rivals, but the key feature that distinguishes the Blu from the rest is its 5-megapixel, 1080p front-facing camera with a BSI sensor. Nevertheless, given the option between this and a much cheaper 720p phone like the spiffy Moto G, our vanity probably does know some bounds.