Tomopop. They each come in sizes under 19 cm tall, while Link also has a "medium" size, which runs 22 cm.
The plushies are available for pre-order from HobbyLink Japan, $12 for the smalls and $20 for the medium Link – before shipping costs. They're expected to ship in February.
What a great way to celebrate Zelda: A Link Between Worlds, which we think is a "perfect handheld Zelda experience."