Latest in Beats audio

Image credit:

Beats Audio CEO told Jobs to launch subscription music service

Sponsored Links

Beats Audio CEO and Interscope Chairman Jimmy Iovine has told AllThingsD that he "spent about three years" trying to convince Steve Jobs that Apple should launch its own subscription-based streaming music service. Iovine recounted the effort while talking about his own upcoming music service, Daisy, which has musician Trent Reznor as its chief creative officer.

Iovine says that he and Jobs became close in the early 2000s and collaborated on several marketing projects, but that he was never able to fully convince the Apple founder that subscriptions would work. Jobs, he says, remained concerned about pricing, refusing to pay what the record labels were asking for their content and believing that they would eventually come down to Apple's offering price.

We've been covering Apple's rumored music subscription plans for some time, and for a while there it was looking like things were getting more serious in 2012. Some believe that with subscribers to services like Spotify and Rdio on the rise, it's only a matter of time before Apple joins the pack.

[Via The Verge]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Hyundai teases all-electric concept '45' for Frankfurt

Hyundai teases all-electric concept '45' for Frankfurt

View
iPhone Pro, new iPad and 16-inch MacBook Pro details emerge

iPhone Pro, new iPad and 16-inch MacBook Pro details emerge

View
Russia tests new Soyuz rocket by sending a humanoid robot to the ISS

Russia tests new Soyuz rocket by sending a humanoid robot to the ISS

View
Android Q is now simply Android 10

Android Q is now simply Android 10

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr