While it might seem logical that, since tablets are better suited to web tasks than smartphones, data consumption would be skewed towards slates. But new data from Arieso suggests the opposite. According to the firm's lastest figures, smartphones including the iPhone 5 handily trumped tablets when it comes to data usage, suggesting that users' data habits don't scale along with the size of a device's screen. The report followed the habits of 1 million mobile users over a 24-hour period in November 2012.
According to the report, iPhone 5 users best all other smartphone and tablet demographics in terms of downloaded data, while Samsung's Galaxy S III takes the top spot for data uploads. The iPhone 5 accounts for 50 percent more data usage than the iPhone 4S, and roughly four times as much as the iPhone 3G.
"For the first time, smartphone users are consistently consuming more mobile data than tablet users," the report notes. "Out of the top 10 most voracious devices (excluding dongles) six were smartphones, three tablets and one a 'phablet'. Tablet users placed fourth, eighth and ninth."
Another interesting figure points to a small segment of users consuming massive amounts of data compared to the rest, with 40 percent of all data being consumed by just 1 percent of users.