EA's third quarter earnings call, the company mentioned SWTOR and expressed cautious optimism toward the changes that free-to-play brought to the game.
"As a reminder," CFO Blake Jorgensen reported, "on November 15th we launched our free-to-play option for Star Wars: The Old Republic. Very early indications have been positive and we are pleased with the initial results, but it is too early to know how successful this will be in the long term."
Jorgensen said that SWTOR, among other titles, helped to contribute a tidy sum to the company: "Extra content and free-to-play contributed $185 million, up 50% led by FIFA and Madden Ultimate Team and Star Wars: The Old Republic."
[Thanks to John for the tip!]