Belkin Announces Licensing Deal with The LEGO Group
Belkin to Create New Line of Cases Inspired by the Iconic LEGO® Brick
PLAYA VISTA, Calif.--(BUSINESS WIRE)--Belkin, creator of people-inspired consumer technology products, today announced a multi-year licensing partnership with The LEGO Group to create innovative and fun accessories for mobile devices.
"This partnership opens up a whole new audience for Belkin and we are extremely excited to work together on a line of cases based on iconic LEGO toys that will inspire creativity and promote individuality in people of all ages."
Starting in spring 2013, Belkin will launch a variety of smartphone cases incorporating Belkin's quality product design with LEGO® bricks for a unique "buildable" case experience. Designed for LEGO fans of all ages, the initial product line will focus on iOS devices, including the iPhone and iPod touch, with plans to expand to other platforms over the course of the partnership.
"The LEGO company is a renowned global brand, synonymous with quality, design and most importantly, fun," said Patrick Sullivan, director of product management at Belkin. "This partnership opens up a whole new audience for Belkin and we are extremely excited to work together on a line of cases based on iconic LEGO toys that will inspire creativity and promote individuality in people of all ages."
At Belkin, we make people-inspired products. With more than 200 patents, Belkin invents products that harness the power of technology to enrich people's lives. From wireless home networking and entertainment, to mobile accessories, energy management, and a broad USB and cable mix, Belkin products connect the dots between people and the things they love. Belkin also provides public and private sector organizations with high-quality security, infrastructure, energy, and server-room solutions. A privately held company founded in 1983, Belkin has more than 1,200 employees in 21 countries. Headquartered in Playa Vista, California, Belkin can also be found on the Web at Belkin.com, on Facebook at facebook.com/belkin, and on Twitter at Twitter.com/belkin.