Eric Kessler, President & COO at HBO, just announced that a long-awaited feature will be going live today during his interview at D:Dive Into Media 2013. HBO Go and Max Go users with Apple products filling the home will now be able to enjoy AirPlay beaming. Straight from the man himself:
"Our long-term goal for Go is to be on all platforms and all devices. Effective today, we will be enabling AirPlay -- any device that allows users to watch on the big screen is great. You can play HBO Go on your iPhone or iPad, and then beam that to your HDTV via an Apple TV using AirPlay."
It appears that neither app has seen an update in Apple's App Store just yet, but we're guessing it's only a matter of time before both are refreshed. [Update: Looks as if both updates are now live!] Unfortunately, it doesn't seem that HBO will be on Apple TV for some time yet. Host Kara Swisher asked Kessler what the problem was in getting 'em on there. His reply? "We will get on Apple TV -- there is no problem. These things take time."
We spoke firsthand with Kessler following his interview, and he affirmed that there's no 30 percent revenue cut to worry about with Apple TV like there is for conventional apps on the App Store. It seemed that HBO simply viewed this as a lower priority now that AirPlay is a reality, and it may go a long way to explaining why so many other video apps are opting for AirPlay inclusion rather than focusing efforts on a dedicated Apple TV app.