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Tesco experiments with free movie and TV streaming for Clubcard members


Brits who shop enough at Tesco to be on a first name basis with the clerks may soon have a reward that doesn't require leaving home. The UK retail chain is currently testing Clubcard TV, a web-based movie and TV streaming hub that would be a free perk of Clubcard membership. As it exists in beta form, the Blinkbox-derived service won't have Lovefilm or Netflix quaking in their boots: there's a limited slate of mostly family-oriented fare, and Tesco's notion of TV streaming involves the video output on a laptop. While neither is an issue as long as the trial is limited to staff, we hope there's a richer platform by the time Clubcard TV is open to anyone with a lot of grocery shopping in mind.

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