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NTT's Visual SyncAR brings augmented reality to video, spices up the second screen (video)


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The second screen has largely asked that you take your eyes away from the action, even if that is to play along in real-time. Visual SyncAR, however, brings that tablet or mobile right back into the thick of things. Developed by Japan's NTT, the platform uses digital watermarks that presents a timecode to the app running on the second device, allowing it to display content in sync with whatever is on the primary display. In the video after the break you can see the concept being illustrated with playful examples that interact with the program, but more useful applications include the ability for users to pull up subtitles for public information videos, or overlay sign language. Naturally, there's also a massive potential for advertisers, who we're sure would be more than keen to embrace the technology, and ably guide you from their commercial to an online outlet or additional promo material. Especially if they're selling a cure for all that inevitable arm ache...

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