Each year, British business professionals rank global "superbrands" in a report called the Superbrand Survey. The group produces two lists: consumer superbrands and business superbrands. In the latest report, Apple placed second and first, respectively.
The top five business superbrands were, in order from the top: Apple, British Airways, Google, Visa and Virgin Atlantic. On the consumer side, the ranking was Rolex, Apple, Microsoft, British Airways and Coca-Cola.
As far as what a "superbrand" actually is, the group defines it as, "...[a brand] that has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognize."
Congratulations to Apple on its fine showing.