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Apple is Fortune 'World's Most Admired Company' for 2013


For the past 30 years, Fortune has compiled a list of the World's Most Admired Companies. This year, as with the previous five years, Apple took the top spot in the ranking.

The ranking is compiled from results of an annual poll of business executives asking them to identify the companies they most admire. Fortune Senior Editor-at-Large Adam Lashinsky notes that, "For some, the news will come as a surprise. Headlines of late have tended to portend Apple's demise... Corporate admiration, however, appears to outlast the fickle tastes of investors and consumers alike."

Following Apple in the ranking were Google and, followed by beverage providers Coca-Cola and Starbucks. IBM hit the sixth spot as most admired, with Southwest Airlines, Berkshire Hathaway, Walt Disney and FedEx rounding out the list.

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