"We have an internal phrase that we use to describe our style: 'Grimsical,'" says Dayton, Steel Wool's executive producer. "It's our fundamental principle as a company. We create worlds that are funny and whimsical but dipped in gritty tones." That certainly sounds like Pixar.
Steel Wool has an additional team of 12 working on Flyhunter and all things grimsical, so while it's an after-hours studio for the founders, this is a full-time operation.