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FlightPath from TestFlight features realtime analytics for developers


TestFlight has long been known by developers as a very useful tool for testing iOS apps (even outside of Apple's distribution system), and for a while now there's also been a TestFlight SDK, which developers can insert into their app code to track various testers and their actions in the app. But today, TestFlight has introduced FlightPath, which is a separate product designed for analytics post-release. FlightPath is a real-time analytics platform: Developers can insert FlightPath code into their apps, and the service will then provide real-time information on customer usage, any crashes the app experiences and even segmented data to target the information precisely.

In other words, it sounds like TestFlight is taking its SDK to the release stage. There are a number of analytics services like this -- Google runs one; Flurry is a popular choice; and there are plenty more. But TestFlight has a lot of great experience at providing information to developers directly, so FlightPath should be a helpful tool for anyone used to using their SDK.

Currently, FlightPath is still in beta, so we don't have any information yet on how it'll all be priced out. Given how these services work, there will likely be a free option, with charges for premium services or support. Until that's all announced, you can sign up for the beta on the main site, and TUAW has been offered special priority access for the first 100 developers who sign up using this link.

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Intuitive Analytics Tool Allows Developers to Customize, Analyze & Manage Data in One Click

SANTA MONICA, Calif. – March 21, 2013 – TestFlight, the leading app beta-testing platform used by more than 300,000 apps, today announced the private beta launch of FlightPath, an intuitive analytics solution for mobile app developers. FlightPath brings app data to life in an easy to understand front-page format that is fully interactive and encourages deeper data exploration due to its real-time delivery.

"Today we're launching FlightPath, a product that will help streamline mobile analytics. We built TestFlight to help developers build better apps and now FlightPath will help developers build a better business," states Ben Satterfield, co-founder of TestFlight. "Up until now, it can be a laborious and complex process for developers to use existing analytics tools to learn more about their app's usage. It usually involves digging through multiple pages and then waiting hours in order to view specific data. With FlightPath, developers can now do it all on one page, with one click."

FlightPath delivers real-time views of high-level data and instant drill downs into limitless combinations of core metrics. Developers can choose from preset segments and add to them on the fly or explore by clicking multiple data points to see how the information changes based on each attribute. Preset segments provide immediate insight including views such as "Loyal Users," "Early Adopters," or "Flight Risks."

Key features include:

· Single page UI for all analytics

· Real-time data

· One-click pivoting on any attribute

· Click any data point to create endless combinations

· Preset segments to view valuable data with no setup required

· Instantly save any custom segment

· View number of crashes by audience segment

Developers can use the same TestFlight SDK to activate FlightPath when they submit to the app store. The SDK is one line of code and takes seconds to include.

To learn more, please visit

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