With the one-year anniversary of the wildly successful Double Fine Adventure Kickstarter, which is what established the crowd funding site as a place of developer funds, we wanted to know from Au how she sees game projects on the site evolved. Kickstarter game projects raised $83 million in 2012.
"I don't think the strategy is that different. People have learned a lot from a whole year of other people doing it," Au told us. "They are committing more time to having a lot of assets they can show. That they might already have a playable demo. That they are thinking about their timeline more carefully. So that when people back their project they have a cleaner sense of how long the project is going to take."