T-Mobile must not want to wait for a special event to lure customers through its doors: it just launched its revamped, decidedly UnCarrier-like plans a couple of days early. As became clearer this weekend, unlimited voice, text and basic data are now things you can take for granted on Magenta's network. It's only the cap on throttle-free data that determines how much you pay: rates sold through T-Mobile itself start at $50 for a basic 500MB of online use and climb in steady 2GB increments that each cost an extra $10 per month, up to a total of 12.5GB for $110. You can still get truly unlimited service if you want, for $70 -- although you'll have to bolt on a separate hotspot plan that the capped tiers get for free. Costs at resellers are expected to run slightly higher, but it's still clear that T-Mobile is aggressively courting those of us who see internet access as the very reason to have a smartphone in the first place.