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HTC drops 'Quietly Brilliant' slogan, promises more aggressive marketing

Sharif Sakr
03.25.13
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With things getting just a little bit too quiet in HTC's finance department, the marketing folks across the corridor have come up with a solution: drop the old "Quietly Brilliant" tagline in favor of something bolder. Speaking to the Wall Street Journal, HTC's new chief marketing officer, Ben Ho, said the company "hasn't been loud enough" in presenting its innovations. He didn't go as far as detailing a new motto, but after his recent remarks about the Galaxy S 4 we're expecting something punchy.

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