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NZN Labs launches Lit, a social-enhanced fitness tracker for adventurous types

Zach Honig

No, your existing fitness tracker probably isn't good enough -- not if you frequently participate in "extreme sports" and wish to log every possible measurement as you cycle, snowboard, surf or just go about your day. At least, that's what the folks at NZN Labs hope you believe -- their new Lit wrist-mounted tracking device being the answer to all your prayers. You can slap Lit on your wrist, or mount it in other ways, and the battery is said to keep the logs churning for up to a week. Metrics vary depending on the activity -- surfers, for example, will track the number of paddles, waves attempted and ridden, max g-force and the longest wave.

Fortunately, it's waterproof to 30 feet, and all the gathered info gets booted to the cloud through your smartphone and Bluetooth 4.0. You earn "points" for certain athletic achievements, letting you pit yourself against friends and other folks, in the off chance that you feel the need to up the ante when it comes to competition. Lit hits Indiegogo for $99 pre-orders beginning today, or you can wait for the device to ship to retailers, at which point you'll be able to pick one up for $149.

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NZN Labs, Inc. Launches LIT: Action-Inspired Activity Tracker on Indiegogo

Using the latest technology, LIT scores your action lifestyle and ignites competition among friends for surf, skate, snow and moto

Temecula, Calif. – Tuesday, April 2, 2013 – Today, NZN Labs Inc. ( announces the launch of their Indiegogo crowdfunding campaign for LIT: the first activity tracker designed for Action Sports.

LIT is a modular, rugged, water resistant, activity tracker designed for the Action Sports lifestyle. LIT is specifically designed to recognize the movements in action sports and applies tailored algorithms to analyze and score movements during Action Sports sessions, enabling users to track and share progress as well as initiate competition. LIT also scores day-to-day activities, like walking and running.

"LIT is more than an activity tracker, it's a lifestyle," explains Michael Ford, co-founder and President of NZN Labs, Inc. "LIT provides people the opportunity to share and compare what they love to do, whether its surfing, skating, snowboarding, motocross or other lifestyle sports. With LIT, you not only can tell your friends what you did, but you can back it up with stats, photos, video and your score. LIT gives you the ability to live an action-inspired lifestyle and is built to go where you go."

LIT Technology

LIT's intelligent sensors are housed in a core module that can be worn on different locations of the body to optimize data collection for specific activities. Accessories for LIT include a watchstrap, clip, and lanyard with additional style and color options still in development. LIT wirelessly syncs with a smartphone or tablet, using Bluetooth LE to load activity and action into a free downloaded mobile app that will be available for iOS immediately and for select Android devices early in 2014.

LIT Ignites Competition

For competition on LIT's interactive mobile app, users earn points throughout their day for physical activities and receive bonus points for action. Points measure personal growth and drive competition with one-on-one challenges, live leaderboards, king of the mountain and other action-inspired activities.

LIT will retail for $149, but for limited time is available for pre-order on Indiegogo, starting at $99.

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