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Heineken Ignite concept imagines a future of interactive, LED-laden beer bottles


It's not the first time Heineken has found itself at the intersection of beer and technology, but the Dutch brewer's latest effort has resulted in a first of sorts for the company: its first "interactive beer bottle." Revealed at Milan Design Week, the Heineken Ignite is a beer bottle replete with LEDs and motion sensors, which let it light up with various effects when you knock bottles to say cheers with someone or take a drink. The LEDs can even apparently be remotely activated by a light source and synchronized with music. As you might expect, this one is set to remain only a concept for the foreseeable future, but you can see it in action in the video after the break, and find more details on how it was built at the source link below.

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