FOR IMMEDIATE RELEASE
MCDONALD'S® BRINGS SKYLANDERS GIANTSTM TO HAPPY MEAL®
Nine Skylanders Giants-Themed Happy Meal Toys &
$10 Coupon for Skylanders Giants
SANTA MONICA, Calif. - April 10, 2013 - Skylanders Giants Happy Meals arrive at McDonald's restaurants as Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), launches the company's first-ever partnership with McDonald's USA LLC, the nation's leading foodservice provider. In North America, the inaugural Skylanders Giants Happy Meal program will run from April 12 - May 2, while supplies last, and will rollout in other select countries later this year.
Participating McDonald's restaurants across the United States and Canada will offer customers who purchase a Happy Meal one of nine unique toys from Skylanders Giants, each with their own play feature, as well as a coupon for $10 off the Skylanders Giants starter pack. The upcoming Happy Meal program includes figurines inspired by such fan-favorite Skylanders Giants characters as Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher - and the diabolically-likable nemesis Kaos, which are based on the $1 billion, award-winning video game and action figure toy line that pioneered bringing toys to life.
"The Skylanders Giants Happy Meal illustrates how strong the Skylanders Spyro's AdventureTM and Skylanders Giants brand has become in just 18 months," said Tim Ellis, chief marketing officer, Activision Publishing, Inc.
Ashley Maidy, vice president of global licensing and partnerships, Activision Publishing, Inc. added, "We're excited to offer our fans another great way to experience this signature brand, and we couldn't be more pleased to add McDonald's to our roster of incredible partners."
To maximize awareness, McDonald's will support the three-week promotion with a fully-integrated marketing campaign that includes branded television advertising, in-restaurant merchandising, custom packaging and an online web and social media presence.