The New York Times announced this morning that its paywall is coming down from the videos section of its website, meaning that you can now enjoy more than 10 videos per month about vegetable caramelization best practices. The free access comes at the price of advertiser content, of course, which runs ahead of the videos and hocks both Microsoft wares and Acura vehicles currently. A NYT press rep told Engadget that the move to unlimited video access isn't temporary, but "never say never." We were also told that it isn't a test, and, "This is what we're doing now. In terms of when and if we'll move it back behind the gateway, we'll cross that bridge when we come to it. We literally have no idea. For the foreseeable future, it's free."
The Grey Lady has been experimenting with its digital presence for several years now, and the publication instituted a site-wide paywall in 2011. The setup allowed readers free access to 10 pieces per month before being forced to login with a paid access account -- like so many paywalls, it can be easily gotten around using alternate web browsers, and, for a long while, by simply removing a chunk of the URL that redirected visitors to its paywall, anyone could read an unlimited amount of stories / watch unlimited videos. The paper's seen financial success in digital form as of late, reporting increased subscriber numbers and increased digital revenue alongside ever-decreasing ad sales.