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UK retailer GAME launches 'Free2Play' portal with EA


UK-based retailer GAME has partnered with Electronic Arts to launch Free2Play, an online portal that serves up a collection of free browser-based PC games.

Free2Play currently offers EA's strategy-MMO Command & Conquer: Tiberium Alliances, medieval role-playing game Lord of Ultima, and the racing-RPG Need for Speed: World. A pair of EA-published shooters, Battlefield Play4Free and Battlefield Heroes are also slated to hit the service at a later date.

GAME notes that it has "many more titles in the pipeline," though no specific games or release dates were announced.

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