This is Vega's second attempt at selling the device. His first auction, listed on vintage gaming auction site GameGavel, also failed to meet its reserve with a high bid of $7,600.
It may seem odd that no one is willing to drop more than 15 large and some change on what may be the rarest game console in existence – especially considering how much people have paid in the past for other historical relics – but the world of gaming archeology is more complicated than that. Since a Sega Pluto had never been seen in the flesh until a few weeks ago, one has subsequently never been sold at auction before, and therefore there's no established perception of the device's market value.
Also, removing the Sega Pluto from its pedestal will trigger a giant spherical boulder to drop from the ceiling and chase whoever wins the auction, which could be a bit of a deterrent.