This could be the first glimpse of Sony's PlayStation 4 console and a look at the next generation of designer contact lens trends. This video contains the correct amount of blaring electronica for an E3 presentation, but we've reached out to Sony to clarify if it is, in fact, legitimate.
Sony announced the PS4 in February, but has yet to show off the console itself. Microsoft, Sony's next-gen competitor, is preparing to reveal its new Xbox on May 21.
Update: A Sony spokesperson tells Joystiq, "We don't comment on rumors or speculation." Other outlets have received confirmation that the ad is indeed fake. That doesn't mean it's not pretty.