Small and mighty
DC50: Concentrated Dyson technology
DC50 is a compact vacuum with the performance of a full-sized upright. It is mounted on a ball for maneuverability and a self-adjusting cleaner head maintains constant suction at the cleaner head, across all floor types.
James Dyson: "Dyson engineers have concentrated our patented technology. The brief was to produce a small, efficient, powerful machine that performed like a full-size one."
1859 prototypes of the machine were created by over 100 Dyson engineers over three years. They miniaturized each component, questioning materials used as well as size, and efficiency. The cyclone pack acts as an integral part of the machine's structure and by eliminating ducting around the ball they have streamlined the machine's profile, making it more maneuverable.
2 Tier Radial™ cyclone technology:
Dyson's 2 Tier Radial™ cyclones capture more microscopic dust. Every angle of each airway is honed to ensure microscopic particles are spun out of the airflow and captured in the bin.
Advanced cleaner head technology:
A direct drive motor sits inside the brush bar lowering the cleaner head profile and making it easier to clean under furniture. The self-adjusting base plate adapts to the floor surface, providing constant suction at the cleaner head, whatever the floor type.
DC50 is the first Dyson upright vacuum cleaner with patented carbon fiber brush bar technology. On carpets the stiff nylon bristles remove dirt. On hard floors the ultra-fine antistatic carbon fiber filaments remove fine dust.
DC50 uses third-generation ball technology making it highly maneuverable in the tightest of spaces. The concentrated technology and carefully selected materials mean that DC50 weighs just 11.6 pounds.
Availability: DC50 Animal is available beginning May 13th, 2013.
For further information please contact:
Dyson Press Office
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Notes to Editors
Research, Design and Development: DC50 is the result of three years' intensive R&D by a team of over 100 Dyson engineers.
Patents: There are currently 137 patents and 140 patent applications worldwide which relate to technology used on DC50.
Testing: DC50 was subjected to 550 tests over 50,000 hours. During development a Dyson vacuum will be dropped onto a hard floor 5,318 times. It will run 847 miles on a turntable rig; the equivalent of being pushed from the Dyson Headquarters in Malmesbury, Wiltshire to Valencia, Spain.
Warranty: The machine comes with a five year parts and labor warranty.
Hygienic bin emptying: DC50 has a trigger-bin emptying system. So dust and dirt can be emptied with the press of a button.
Bin capacity: The machine can hold up to 0.21 gallons of dust and dirt.
Weight: The DC50 weighs 11.6 pounds.
Size: 42 inches (length) x 14 inches (width) x 11 inches (height)
About Dyson: One third Dyson people are engineers and scientists. Dyson has in-house expertise in fluid, mechanical, electrical, EMC, thermal, chemical, acoustic and software engineering and is thought to be the only vacuum cleaner manufacturer with an in-house microbiology team.
Dyson invests over £1.3 million a week on research and development; this will increase by 20% a year for the next five years. Dyson has doubled the number of engineers employed at the UK, Wiltshire RDD headquarters in the past two years.