Burstly acquired the beta testing service TestFlight just a few months ago, and TestFlight released a mobile analytics service called FlightPath soon after that. Now, Burstly has announced that it is restructuring its offerings, to set up a full set of services to take developers from developing and testing their app with TestFlight, to preforming analytics with FlightPath, and then monetizing with Burstly's tools, now rebranded as SkyRocket.
This is a smart bit of revamping -- TestFlight is very popular, but FlightPath has just started out and SkyRocket's name is brand new to most developers, so combining these tools under the same umbrella should make them all more accessible to developers. All of these services are still available separately, but not only do they share a parent company now, but they also can combine functionality, such as having high profile users from FlightPath get offered different monetization options or deals via SkyRocket.
Burstly's wasting no time making its TestFlight acquisition useful. We'll stay tuned to see, going forward, how this trio of services plays with mobile developers.