some time ago - albeit, the Collector's Edition is also going for $65. Still, maybe it'll perk up with the Lightning offerings.
The highlights look to be Tomb Raider (9AM PT, midday ET), Forza Horizon (2PM PT, 5PM ET), and Dead Island Riptide. Regards Riptide, it has a couple of hours to survive at the time of publishing. The Gold Box discount sees the Special Edition sliced to $31.99 and the Rigor Mortis Edition cut to $59.99.