No, you can't hold the Bluths responsible for this -- not yet, anyway. The NPD Group's just released its latest figures for streaming video on demand (SVOD) in Q1 2013 and, unsurprisingly, Netflix still reigns supreme. According to the data, it's the many hours of available ad-free boob tube (read: TV) programming that's propelling SVOD viewership, so much so that it's increased by 34 percent year-over-year. Break that down amongst SVOD providers and you'll find 90 percent of that viewing pie belongs to (wait for it!)... Netflix, which actually represents a 4-percent drop from the same quarter last year.
As for the general state of SVOD, the majority of eyeballs still turn to the television set for a streaming fix, with that device commanding an 80 percent share. And, yes, it's once again Netflix that garners the most use here (nearly 90 percent), but rival streaming services Hulu Plus and Amazon Prime are making gains at 10 and 2 percent, respectively. Although there does appear to be a minor chink in Reed Hastings' red armor. These latest numbers also show streaming subs branching out from a sole dependence on Netflix, with 10 percent adding Amazon Prime to the mix and 8 percent doubling down with Netflix and Hulu. Translation: they couldn't find what they wanted on Netflix. We've all been there.