Earlier this week, we told you that Apple has begun repairing iPhone displays in its retail stores for US$149 each. The iPhone is obviously nothing without its display. Replacement must be done accurately and the display has to be calibrated perfectly in order for things to look just right. Apple's Geniuses will do just that with the help of a new machine that was delivered to its retail stores this week.
The image above comes courtesy of 512 Pixels. The calibration machine does not appear to have any outward branding, so it's likely that it was custom-built by Apple. Here's what 512 Pixels had to say about it:
For $149, most Genius Bars are now able to swap a shattered screen in just a few minutes.
(A full out-of-warranty swap runs $229.)
After the repair, the iPhone tech uses the below machine to calibrate a display's functionality:
From what I've heard, Apple Stores have been instructed that the iPhone is the "top priority" for the Genius Bar, and this new repair and crazy machine surely reflect that. In addition to the program changes, many stores have Geniuses that are dedicated to iPhone repairs for sections of their shifts. In short, Apple is pouring resources in to in-store iPhone repairs.
"We're bringing China to the Genius Room," one employee said.