The Crew was present and correct at Ubisoft's E3 conference today. As expected, it's an open-world racer from Ubisoft Reflections and Ivory Tower, and it's coming early next year to the PS4, Xbox One, and PC.
Ubisoft says it's using next-gen hardware with The Crew to "change the status quo" of driving games. The Crew will feature an online persistent representation of the US, in which players infiltrate criminal organizations in individual cities. Ubisoft says the online persistent world "blurs the lines" between the game's single-player, multiplayer, and co-op.
Ubisoft showed off a demo featuring four players playing in four different US cities. One player was taking part in an illegal street race, while another was fighting through a 20-second trial, and the third was racing against a ghost. The final player called upon the first three to join him in a co-op mission in Miami, demonstrating how The Crew doesn't need a lobby for online multiplayer. The game will also have a companion 'second screen' app on iOS and Android.
Update: We've added the announcement trailer (above) and gameplay demo (below the break). A press release notes the game is also coming to PC, and we've updated the post as such.