Latest in Advertising

Image credit:

HTC reportedly enlists Robert Downey Jr. in $12 million marketing deal

Share
Tweet
Share
Save

Sponsored Links

After shedding several senior execs over the last few weeks, it looks like HTC is looking to recruit, albeit for a different role. In a bid to capitalize on the positive momentum behind its excellent One smartphone, Bloomberg reports that HTC will be recruiting no less than (an actor who plays) Iron Man. Robert Downey Jr. will allegedly feature in promotional campaigns as himself (not the aforementioned Avenger or even a time-travelling Holmes) and will even claim final say over creative elements -- hopefully ensuring any appearances Downey Jr. does make aren't as awkward as some recent efforts.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Engadget's 2019 Back-to-School Guide

Engadget's 2019 Back-to-School Guide

View
Apple warns against storing its titanium credit card in leather

Apple warns against storing its titanium credit card in leather

View
Google's next Nest Mini speaker could be wall-mountable

Google's next Nest Mini speaker could be wall-mountable

View
Microsoft tests more control for apps that restart with Windows 10

Microsoft tests more control for apps that restart with Windows 10

View
Terminator T-800 and The Joker are coming to 'Mortal Kombat 11'

Terminator T-800 and The Joker are coming to 'Mortal Kombat 11'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr