Latest in Bskyb

Image credit:

BSkyB wins trademark case against Microsoft over SkyDrive name

Share
Tweet
Share
Save

Sponsored Links

While many can tell the difference between Sky TV services and Microsoft's SkyDrive cloud storage, that's not necessarily true for everyone. A British court certainly thinks there's room for confusion: it has ruled that SkyDrive infringes BSkyB's trademarks on the Sky name in both the UK and the European Union. The presiding judge didn't believe that Microsoft's use of the "sky" prefix was absolutely necessary, and she showed evidence that at least some of the general public didn't understand which company made what. Microsoft says it plans to appeal the verdict, although there's no guarantee that it will have to relabel SkyDrive if the appeal falls through. Some past trademark lawsuits have led to fines instead of name changes, and we suspect Microsoft would rather pay out than lose brand recognition across a whole continent.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share
Save

Popular on Engadget

Engadget's Guide to Privacy

Engadget's Guide to Privacy

View
'Dragon Ball Z: Kakarot' arrives on January 17th, 2020

'Dragon Ball Z: Kakarot' arrives on January 17th, 2020

View
Nintendo is holding an online 'Mario Kart 8 Deluxe' tournament this Sunday

Nintendo is holding an online 'Mario Kart 8 Deluxe' tournament this Sunday

View
LinkedIn's new quizzes can prove you're not lying on your resume

LinkedIn's new quizzes can prove you're not lying on your resume

View
Rockstar rolls out its own PC games launcher

Rockstar rolls out its own PC games launcher

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr