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Apple reportedly acquires video discovery service Matcha.tv

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It's time to add another entry on our "Apple television rumors" timeline, as reports tonight indicate the company has acquired the team behind the second screen web / iPad app Matcha.tv. VentureBeat initially posted news of the acquisition at a price of between $1 and $1.5 million, which would appear to explain the aggregator's sudden disappearance back in May. If you weren't familiar with it before now, Matcha.tv was one of a number of efforts seeking to enable content discovery from mobile devices. By the time it closed its doors, it included TV listings of what's on cable / satellite, queues for online streaming from services like Netflix and Hulu, personalized recommendations and social network tie-ins. CEO Guy Piekarz told TechCrunch in May that the company has a "plan to provide something better in the future." We'll wait and see if speculation leans towards an IR blaster tie-in for the iPhone similar to the Galaxy S 4 and HTC One, controls for an integrated living room TV experience or something else entirely.

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