"Gamescom is the ideal platform to discuss the impact of new hardware, accessories and software for the next generation of games," Spencer said in a statement obtained by CVG. "There has never been a better time to be a part of this industry. It is exciting to see how developers and authors to use the new opportunities and create a completely new way of playing."
Apart from the keynote, Microsoft's on-stage showcase on Tuesday, August 20, will be "really short," Spencer told Major Nelson. It will focus on developers and their games, with a "unique exclusive" and "Europe's biggest franchise," Spencer said, and following presentations will give press and players hands-on time with Xbox One games.