Latest in Iphone

Image credit:

Trash cans tracking iPhone data in London

Share
Tweet
Share
Save

Sponsored Links

Just when you thought the ultimate threat to your privacy rights had been discovered -- the US government's PRISM program -- a new threat emerges from... trash cans.

No, that's not a joke. At least not here in London, where high-tech trash cans (known as "rubbish bins") display ads to pedestrians via LED screens. The bins use WiFi connectivity to pull ads from the advertising agency's content management system. However, it's been discovered that the agency behind the trash cans, Renew, has also been using that WiFi to grab MAC information from people's iPhones and other smart phones. As The Guardian reports:

The Renew ad firm has been using technology embedded in the receptacles to measure the WiFi signals from smartphones, and suggested that it would apply the concept of "cookies" – tracking files that follow internet users across the web – to the physical world.

"We will cookie the street," its chief executive, Kaveh Memari, said in June.

The City of London has now demanded that Renew cease tracking users' smartphone data when they passed by the trash cans. Renew has not publicly commented on the request yet.

In this article: iPhone, london, trash can, TrashCan, wifi
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

The best edibles don't taste like weed

The best edibles don't taste like weed

View
Facebook sues Hong Kong company over ad fraud

Facebook sues Hong Kong company over ad fraud

View
The Morning After: Spotify wrapped up 2019's music

The Morning After: Spotify wrapped up 2019's music

View
Google Maps may soon highlight well-lit streets for walkers

Google Maps may soon highlight well-lit streets for walkers

View
Samsung’s Galaxy S11 will reportedly feature a 108-megapixel camera

Samsung’s Galaxy S11 will reportedly feature a 108-megapixel camera

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr